I am responsible for setting the creative and art direction for the Texas Rangers brand as well as designing, taking photos, and project management. To help in those endeavors, I lead a cross functional creative team including designers, social media, writers, producers, photographers and videographers. Developing and designed sales-driving, brand extending, and cross-channel campaigns including social media, print, television, web, and digital media.

I am also the keeper of the Texas Rangers brand, creating the internal and external brand standards and copy style guidelines. Work with the executive team on developing, creating, and pitching sales proposals, including player acquisitions, naming right partnership, and major event and new development proposals.